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Regular Campaigns

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Overview

Regular campaigns are one-time marketing messages sent to selected audiences using WhatsApp Business templates. They allow businesses to reach customers with promotional content, announcements, and targeted messaging.

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What are Regular Campaigns?

Regular campaigns enable you to:

• Send bulk WhatsApp messages to your customer base
• Target specific audience segments with filters
• Use personalized content with dynamic variables
• Schedule messages for optimal delivery times
• Track performance and engagement metrics

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Creating a New Campaign

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Navigation

Path: /campaigns → Click “New Campaign” button → Campaign creation wizard

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Step-by-Step Process

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Step 1: Select Template

Purpose: Choose the WhatsApp message template for your campaign Process:

1. Browse approved templates
2. Filter by category (Marketing, Utility, Authentication)
3. Preview template content
4. Select desired template

Requirements:

• Template must be approved by Meta
• Template must be active and available
• Template must match your campaign purpose

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Step 2: Personalize Template

Purpose: Customize template content with dynamic variables and button URLs Variables:

• Replace template placeholders with actual content
• Map customer data to variables (name, phone, etc.)
• Add custom values for business-specific content

Buttons:

• Configure URL buttons with tracking parameters
• Set call-to-action buttons
• Add quick reply options

Best Practices:

• Use clear, compelling variable content
• Test URLs before campaign launch
• Ensure all variables are mapped correctly

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Step 3: Choose Audience

Purpose: Select who will receive your campaign messages Audience Options: All Contacts:

• Send to entire customer database
• Includes all WhatsApp-enabled contacts
• Automatically excludes unsubscribed users

Custom Audience:

• Apply filters to target specific segments
• Filter by customer attributes
• Create precise targeting rules

Available Filters:

• Customer location/region
• Purchase history
• Subscription status
• Customer tags
• Interaction history
• Custom attributes

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Step 4: Choose Time

Purpose: Decide when to send your campaign Sending Options: Send Immediately:

• Campaign starts processing immediately
• Messages sent as quickly as rate limits allow
• Best for urgent announcements

Schedule for Later:

• Set specific date and time
• Consider customer time zones
• Plan around optimal engagement times

Considerations:

• WhatsApp rate limits may affect delivery speed
• Large campaigns may take time to complete
• Respect customer preferences for message timing

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Campaign Settings

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Campaign Name

• Internal identifier for campaign management
• Not visible to recipients
• Should be descriptive and unique

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Rate Limiting

The system automatically handles WhatsApp rate limits:

• Daily message limits per phone number
• Campaigns spanning multiple days if needed
• Progress tracking for large campaigns

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Cost Estimation

• Preview estimated costs before sending
• Cost varies by region and message type
• Real-time cost tracking during campaign

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Managing Existing Campaigns

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Campaign States

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Draft

Characteristics:

• Campaign created but not sent
• All settings can be modified
• Template and audience can be changed
• Can be deleted without impact

Actions Available:

• Edit all campaign settings
• Change template selection
• Modify audience targeting
• Delete campaign
• Send or schedule campaign

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Active/Sending

Characteristics:

• Campaign is being processed
• Messages are being sent to recipients
• Limited editing capabilities
• Real-time progress tracking

Actions Available:

• View delivery progress
• Monitor performance metrics
• Pause campaign (if supported)
• View recipient details

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Completed

Characteristics:

• All messages have been sent
• Final performance metrics available
• Campaign cannot be modified
• Historical record maintained

Actions Available:

• View performance analytics
• Export campaign results
• Duplicate campaign for reuse
• Archive campaign

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Closed

Characteristics:

• Campaign has been manually closed
• May include cancelled campaigns
• Final state for archived campaigns

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Campaign Analytics

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Delivery Metrics

• Recipients: Total number of targeted customers
• Delivered: Successfully delivered messages
• Delivery Rate: Percentage of successful deliveries
• Failed: Messages that couldn’t be delivered

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Engagement Metrics

• Read Rate: Percentage of delivered messages opened
• Clicks: Number of button/link clicks
• Click-through Rate: Percentage of recipients who clicked
• Conversions: Actions taken after clicking

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Cost Analysis

• Total Cost: Complete campaign expense
• Cost per Message: Average cost per delivered message
• Cost per Click: Average cost per interaction
• ROI: Return on investment (if tracking enabled)

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Campaign Filters and Audience Targeting

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Customer Filters

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Basic Filters

• Location: Country, region, city
• Phone Number: Specific numbers or patterns
• Subscription Status: Active, unsubscribed, etc.
• Created Date: When customer was added

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Advanced Filters

• Purchase History: Previous orders, amounts, products
• Interaction History: Previous campaign engagement
• Customer Tags: Custom labels and categories
• Custom Attributes: Business-specific data points

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Filter Logic

• AND Logic: All conditions must be met
• OR Logic: Any condition can be met
• Exclusion: Specific criteria to exclude
• Nested Conditions: Complex filtering rules

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Audience Preview

• Size Estimation: Preview recipient count
• Sample Recipients: View example customers
• Filter Validation: Check filter accuracy
• Export Options: Download audience lists

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Common Issues and Troubleshooting

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Template Selection Issues

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No Templates Available

Cause: No approved templates for selected phone number Solution:

1. Check template approval status
2. Verify phone number selection
3. Create and submit new templates
4. Wait for Meta approval

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Template Variables Not Working

Cause: Incorrect variable mapping or missing data Solution:

1. Verify all variables are mapped
2. Check customer data completeness
3. Test with sample data
4. Use fallback values for empty fields

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Audience Targeting Problems

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Audience Size Too Small

Cause: Overly restrictive filters Solution:

1. Review filter criteria
2. Broaden targeting parameters
3. Check customer data quality
4. Verify filter logic

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Audience Size Too Large

Cause: Insufficient filtering or budget concerns Solution:

1. Add more specific filters
2. Consider budget implications
3. Split into multiple campaigns
4. Prioritize high-value segments

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Delivery Issues

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Low Delivery Rates

Possible Causes:

1. Invalid phone numbers in audience
2. Recipients have blocked business number
3. Network or carrier issues
4. WhatsApp policy violations

Solutions:

1. Clean customer phone number database
2. Monitor for spam reports
3. Check message content compliance
4. Contact support for persistent issues

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Slow Delivery Speed

Cause: Rate limiting or large audience size Solution:

1. Understand WhatsApp rate limits
2. Be patient with large campaigns
3. Consider splitting campaigns
4. Monitor progress regularly

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Campaign Performance Issues

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Low Engagement Rates

Possible Causes:

1. Poor message timing
2. Irrelevant content
3. Unclear call-to-action
4. Message fatigue

Solutions:

1. Test different sending times
2. Improve message personalization
3. Clarify value proposition
4. Reduce campaign frequency

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High Unsubscribe Rates

Cause: Content mismatch or frequency issues Solution:

1. Review message relevance
2. Improve targeting accuracy
3. Reduce sending frequency
4. Survey unsubscribed customers

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Best Practices for Campaign Success

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Planning Phase

1. Define Clear Objectives: Set specific goals and KPIs
2. Know Your Audience: Understand customer preferences
3. Choose Right Templates: Match templates to objectives
4. Plan Timing: Consider optimal sending times

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Content Optimization

1. Personalize Messages: Use customer data effectively
2. Clear Value Proposition: Communicate benefits clearly
3. Strong Call-to-Action: Make desired action obvious
4. Test Content: Preview and test before sending

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Audience Management

1. Segment Effectively: Create targeted audience groups
2. Clean Data Regularly: Maintain accurate customer information
3. Respect Preferences: Honor unsubscribe requests
4. Monitor Engagement: Track audience response patterns

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Performance Optimization

1. A/B Testing: Test different approaches
2. Monitor Metrics: Track key performance indicators
3. Iterate and Improve: Learn from campaign results
4. Document Learnings: Build institutional knowledge

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Compliance and Ethics

1. Follow Guidelines: Adhere to WhatsApp policies
2. Obtain Consent: Ensure proper opt-in procedures
3. Provide Value: Send relevant, useful content
4. Maintain Privacy: Protect customer data

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Advanced Features

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Campaign Duplication

• Purpose: Reuse successful campaign configurations
• Process: Create copy with same settings
• Modifications: Update content and audience as needed
• Use Cases: Seasonal campaigns, ongoing promotions

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Export and Reporting

• Campaign Data: Export performance metrics
• Audience Lists: Download recipient information
• Custom Reports: Generate business intelligence
• Integration: Connect with analytics tools

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Multi-Phone Number Campaigns

• Distribution: Spread campaigns across phone numbers
• Load Balancing: Optimize delivery rates
• Compliance: Respect individual number limits
• Tracking: Consolidated reporting across numbers

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Integration with Other Systems

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CRM Integration

• Customer Data: Sync audience information
• Campaign Results: Update customer records
• Lead Tracking: Monitor conversion paths
• Automated Workflows: Trigger follow-up actions

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Analytics Platforms

• Performance Data: Export campaign metrics
• Customer Journey: Track interaction paths
• ROI Calculation: Measure campaign effectiveness
• Reporting: Create comprehensive dashboards

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E-commerce Platforms

• Product Promotion: Feature specific products
• Customer Segmentation: Target based on purchase history
• Conversion Tracking: Monitor sales impact
• Inventory Integration: Promote available products